Brand Identity, Print Design and Packaging Design for Lally Juice, a health drink.
Lally is a health drink inspired by the client’s relative, who has skin problems. The juice may help conditions such as psoriasis, due it its ingredients.
Research was explored across the health food, pharmaceutical and soft drink industries at initial stages. By analysing these findings, a brand style and guidelines was developed with the client, consisting of bespoke playful hand drawn illustrations, logo design and warm bold colours to reflect a strong, friendly and happy brand.
Packaging for 3 Lally Juice flavours was designed, with mock-ups to help the client visualise the set. A range of marketing materials followed, from leaflets, promotional items and display designs. The core illustrations were later used as visual elements on other packaging and marketing materials to create cohesion with the brand.
Brand development is on-going, with further products designed for the Lally range.
