Brand identity, print design and interactive order forms for a start-up baker.
Our client set up a business in lockdown; when we helped her with some brand design. Things quickly grew and a year later she decided to rebrand and asked us to help her again.
Our client Emma wanted a looser hand drawn feel to her logo, to echo the fact that her cakes were hand made and decorated. We produced a hand drawn cup cake to feature in her logo, creating a range of logos that she could use online and in print.
We had a consultation with our client and found they wanted to operate entirely via social media platforms. So we also create a watermark for her online images. Instead of creating her some stationery, we designed some review cards, that encourage the customer to post online reviews and pictures. A card is left in each cake box.
Vouchers, a price list and an interactive order form were also designed for the client. The order form helps the client, by making the options and prices clearer to the customer. It also provides an option for them to write a personal salutation if a gift, and curtailing this to a maximum word count. This makes the message possible for the client to manage, in terms of time and space.
