Brand identity and packaging for a advanced cleaning solution.
Dirt Prof is a start-up company that sells an advanced dirt cleaner for bikes and motorcycles.
Dirt Prof’s cleaning solution has been in development over 10 years, and just before they came to us they changed the formula to purple. It is also slightly iridescent, so we decided to make this a strong feature in the packaging, opting for a transparent bottle and spot contrast graphics. The client was keen to highlight the advanced development of the product, so we came up with the strapline ‘The science of extreme cleaning’. The brand colours are purposefully bold, to reflect the nature of cycling and motorsports, especially when used for racing and off track extreme sports. Their main competitor also uses bold graphics and colour to sell their range, so we couldn’t design anything visually less bold, we had to in fact increase it.
