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Branding for start up company Whizzini, an automobile business. The concept here was responding to its name, and the sporty names Italian companies used to have for products and businesses. Also sounding sporty, an element of speed was implied with the addition of the three coloured flash. The font was created and the ‘i’ character shaped to abstractly represent people, each with a different coloured top. These three colours can be adapted and used for sub-divisions of the brand.