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The Fine & Country Foundation

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The Fine & Country Foundation

Brand identity design for The Fine & Country Foundation, the charity division of Fine & Country, an international real estate company. The charity raises funds to help combat homelessness. As the core brand style for Fine & Country’s is mostly black and white, a contrasting but complimentary palette of fresh colours was picked, to make the separate brands easily distinguishable.

The quality of fundraising images are often poor due to events mostly captured on mobile phones, and not good enough to use on any large scale. To resolve this problem a photomontage style was designed, nesting photographs together into one neat graphic circle.

A really fun project to do. The circular theme was continued into layouts for publications and other marketing assets.

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The Fine & County Foundation