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A sensitive approach was needed for the branding for Cherished, a new business providing funeral services, led by a family in a home setting with empathy, care and attention. The design incorporates the symbols of a heart and a kiss, both used as visual expressions towards loved ones, often as a sign off in wishes and notes. To create a natural and genuine feel to the brand, the gesture was hand-drawn to represent this sentiment.
Project involved logo design, branding, signage, stationery, print and website