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Branding design for BAKED, an artisan Italian style pizza company. The brief was to be clean and simple. The stripes idea came about from childhood memories of our big boxes of red striped paper straws, kept for special occasions, which always elevated drinks onto another level. Graphic lines were added, to create a fun dynamic feel to the brand, which is also a special treat for the customer. With the bonus that the client could easily incorporate these straws, with the sales of drinks, and echo their brand identity.