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VAVOOM / Design  / Pantone & colour psychology

Pantone & colour psychology

Colour psychology is so important to a Brand and often an element overlooked.

Excellent article from The Dieline about the importance of brand colour and how brands as diverse as Heinz, The Macallan, Dear Evan Hansen, and the United Way have found success through developing their own custom colour with Pantone Color Institute.

Article here.

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