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VAVOOM / Design  / Apple’s logo

Apple’s logo

Interesting article on the development of Apple’s logo and naming. As with all major logos, reinvention and reworking towards the purest simplest form of itself is a recurring idea and goal. Although we think of big brands remaining the same visually, they are in fact often making small shifts with their identity, to ensure they are relevant, modern, appealing and memorable.

Article here.

apple

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