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Pantone & colour psychology

Colour psychology is so important to a Brand and often an element overlooked. Excellent article from The Dieline about the importance of brand colour and how brands as diverse as Heinz, The Macallan, Dear Evan Hansen, and the United Way have found success through developing their own custom...

Apple’s logo

Interesting article on the development of Apple's logo and naming. As with all major logos, reinvention and reworking towards the purest simplest form of itself is a recurring idea and goal. Although we think of big brands remaining the same visually, they are in fact...